Mile High Mayhem isn’t your run-of-the-mill vintage scooter rally. For over twenty years, dozens of Vespas and Lambrettas scooters parade and galavant the streets of Denver, Colorado, for one weekend at the end of July. Growing up, I was fully immersed in Denver’s rich history of scooter culture, and in 2023, my friends and I wanted to make it known the new generation had arrived. We decided to align ourselves with the 60th anniversary of the British Invasion, and boy, did we make our mark. I had the pleasure of creating the event identity and led the marketing strategy, culminating in the most scooters (over 100 in one place!) Mayhem had seen in recent years.